Literatura

Para quem gosta, aqui estão boas opções de livros para estudo de Planejamento e Atendimento. alguns técnicos, outros apenas como boa leitura. Os links vão direto para o site da Amazon.com e são também indicações do Grupo de planejamento de São Paulo.

	Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy by Erich Joachimsthaler (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (9 customer reviews) 1 customer discussion In Stock Price: $21.86 78 used & new from $1.00	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	The Breakaway Brand: How Great Brands Stand Out by Francis Kelly (Author), Barry Silverstein (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (11 customer reviews) Currently unavailable 33 used & new from $0.83	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Brand Prototyping: Developing meaningful brands by Michel Jansen (Author), et al. In Stock Price: $45.00 11 used & new from $20.99	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Branding For Dummies (For Dummies (Business & Personal Finance)) by Bill Chiaravalle (Author), Barbara Findlay Schenck (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (2 customer reviews) In Stock Price: $14.95 68 used & new from $7.35	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Brand It Yourself: The Fast, Focused Way to Marketplace Magic by Lynn Altman (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (3 customer reviews) In Stock Price: $21.95 50 used & new from $2.35	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Brand Hijack: Marketing Without Marketing by Alex Wipperfurth (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (17 customer reviews) Currently unavailable 39 used & new from $0.50	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (99 customer reviews) In Stock Price: $16.29 102 used & new from $1.91	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	The Brand Glossary by Interbrand (Author) In Stock Price: $38.36 29 used & new from $36.80	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein (Author), et al. // <![CDATA[// // <![CDATA[// // <![CDATA[// (5 customer reviews) In Stock Price: $19.77 54 used & new from $16.84	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Designing Pornotopia: Travels in Visual Culture by Rick Poynor (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (2 customer reviews) Usually ships in 10 to 12 days Price: $18.96 33 used & new from $2.34	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (124 customer reviews) 5 customer discussions In Stock Price: $21.60 71 used & new from $6.75	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	A Clear Eye for Branding by Tom Asacker (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (9 customer reviews) In Stock Price: $17.59 39 used & new from $3.78	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Asian Brand Strategy: How Asia Builds Strong Brands by Martin Roll (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (6 customer reviews) 1 customer discussion In Stock Price: $38.36 32 used & new from $21.25	DESIRED 1 RECEIVED 0 PRIORITY medium added May 17, 2007
	Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty by Rick Barrera (Author) // <![CDATA[// // <![CDATA[// // <![CDATA[// (12 customer reviews) In Stock Price: $18.94 97 used & new from $0.01